Our local paper has a monthly health-related insert. Look at the cover of yesterday's insert and see if you can spot what is wrong.
Did you see it? Did you know that there is a new spelling for diabetes? It's Dietebes.
Now, as an editor by trade or at least, education, I know it can be extremely difficult to find every possible error in a manuscript, especially if you're under a deadline. However, with today's technology of spell check and even with good old-fashioned proofreading, how do you miss a blatant error on the cover of a publication? Not only is an error like this unacceptable for a professional publication, it's a sign of carelessness. When a cover has a blatant error like this one, it sets a negative tone for the rest of the publication and credibility is lost.
I should start a "Proofreading Error of the Day" blog, or at least a monthly post with all the proofing errors I come across. I read so much that I find a lot. Some, I can understand why they were missed. Others, especially when they're on a cover, not so much.
I sent a rather snarky letter to the paper's editor offering my editorial services. I wonder what the response will be...